Design adds the extra dimension to any product – added sales, added profitability but above all added and lasting pleasure to those who buy it, those who make it and those that behold it. Sir John Harvey-Jones.
Less is more – providing you had more to begin with. Rodney Kinsman.
Design correctly harnessed can enhance life, create jobs and make people happy – not such a bad thing. Paul Smith.
Good design looks good, works well and cuts costs. Lord Strathclyde.
The government is convinced that design is fundamental to winning in the world market. Good design is a crucial part of competitiveness. Rt Hon John Major MP.
Excellence in design is fundamental to engineering success. Sir William Barlow.
Design unlocks innovation and turns ideas into reality. John Sorrell.
The difference between good design and bad design is simply a little thought. Sir Neil Cossons.
The point about good design is that it imposes order and simplicity on a chaotic world. It makes it easier to think. Prue Leith.
As a practicing doctor, design impinges on my work in two ways: good technological design makes things easier to use; good aesthetic design makes them pleasing to use. Technology without aesthetics is like nutrition without the taste, smell and visual appeal of food. Dr Rhys Hamilton.
